As the number one company in our core markets, we have laid a foundation for future growth and continued success. We believe in the long-term growth of prosperity in Austria and the CEE region and take advantage of existing potential – with great vision, clear objectives and a focus on customer orientation.


Thanks to the successful expansion strategy it has pursued since 1990, Vienna Insurance Group is now a leader in its core markets. To further continue and consolidate its successful position, the Group is pursuing strategic ambitions that take into account the special features of its individual markets without losing sight of its higher-level Group objectives. Its business strategy gives top priority to

  • consolidating its market leadership in Austria and
  • taking advantage of the growth potential in the CEE region.

The decisions that must be taken to realise these objectives are aimed at achieving continuous improvements in earnings power. Ensuring a positive underwriting result for non-life insurance, as measured by the combined ratio, is just as necessary for this as maintaining the conservative investment policy.

This strategy is accompanied by management principles that have already proven themselves in the past and will continue to form a foundation for all of VIG's important business decisions in the future.

Management principles

Main principles for achieving VIG’s goals

Main principles for achieving VIG’s goals (graphic)