The rapid development of the Vienna Insurance Group in recent years made it necessary to develop a clear brand and marketing strategy for the entire Group.
The Wiener Städtische Group began operating under the name Vienna Insurance Group in 2006, and the registered company name of Wiener Städtische AG was changed to WIENER STÄDTISCHE Versicherung AG VIENNA INSURANCE GROUP. Following this example, the Group subsidiaries also integrated “Vienna Insurance Group” into their company names. The new family name Vienna Insurance Group is intended to demonstrate the shared identity of the insurance companies in the Group. Under the multi-brand strategy that was successfully introduced, these companies continue to operate under the company and brand names they have established in their local markets.
The management of the Vienna Insurance Group believes that proximity to customers provides a crucial competitive advantage. Proximity to customers ensures that the insurance and pension solutions offered optimally address local customer needs. The Vienna Insurance Group retains this local approach when integrating acquired companies into the Group. At the same time, the advantages and strengths of the international Group are integrated into the market image of Group companies.
