Asirom, a leading Romanian insurer, has been part of the Vienna Insurance Group since 2007.

  • The Romanian companies generated about 6% of Group premiums.
  • The Vienna Insurance Group is Number 1 in Romania.
  • Market leadership further strengthened in 2007 through the purchase of composite insurer Asirom.

The Vienna Insurance Group operates in the Romanian market through five companies. In addition to Omniasig Non-Life and Life, Unita and Agras, since 2007 Asirom has been a part of the Vienna Insurance Group.

Omniasig Asigurari de Viata
The Omniasig Group in Romania includes Omniasig Non-Life and Life.

With its more than 250 business offices, Omniasig Non-Life serves more than 800,000 customers in the property insurance area, primarily in the motor vehicle segment. The company is also one of the leading insurers of large customers, with well-known industrial and commercial concerns among its customers. Omniasig Non-Life has a very extensive distribution network of agents and brokers, as well as excellent distribution alliances with banks and leasing companies. In the area of bank distribution, Omniasig works in cooperation with Banca Comerciala Romana, a member of the Erste Bank Group.

Omniasig Life is one of the top 10 life insurers in Romania. The life insurance products of Omniasig Life are primarily distributed through agents.

Unita is a pure non-life insurance company, with a focus on motor vehicle insurance. The company serves the market with more than 40 branch offices and 110 agencies. Along with its field sales force, the company makes use of brokers, leasing companies and banks to distribute its insurance products. In 2007 Unita was already serving more than 300,000 customers.

Agras, the leading insurance company in the agricultural sector, also makes use of the extensive sales organisation of the Omniasig Group and of Unita so as to realise significant cross-selling potentials and synergies.

SC Asigurarea Romaneasca Asirom S.A.
In November 2007, the Vienna Insurance Group acquired a majority interest in SC Asigurarea Romaneasca Asirom S.A. (Asirom), thereby strongly expanding its clear position of market leadership in Romania.

Asirom operates in the non-life and life segments of the Romanian insurance market. Asirom, which is counted among the leading insurance companies in Romania, has about 2,200 employees. With its dense distribution network consisting of 49 provincial head offices and 160 business offices, Asirom has a nationwide presence. As of 2007, Asirom had not yet been included within the Vienna Insurance Group’s scope of consolidation.

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